4^th Global Business and Marketing Studies Summit

Marketing Strategy and client Behavior

The international selling field is reworking quickly below the influences of medical care, technological advances, property pressures, government conflicts and tension, and regulative restrictions.  Succeeding in ever a lot of advanced, interconnected associate degrees at a similar time fragmented client markets needs an in-depth understanding of cross-national and society similarities/differences, in addition as however these similarities/differences have an effect on companies and their customers. This track seeks contributions from each international selling strategy and client behavior sub-fields inside international selling.