4^th Global Business and Marketing Studies Summit

Global Strategy

Strategic choices and world price chains area unit exposed to important macro-economic changes. MNEs face the challenge of adjusting their methods within the post-pandemic recovery amount, wherever the uncertainty within the world business landscape is additional agitated by government tensions. World price chain disruptions and rising economic nationalism gift opportunities and challenges. The flexibility to manage and harness the quality of numerous settings across countries is crucial to the success of the worldwide firm. Relevant topics for the track embody, however don't seem to be restricted to, international enlargement, cross-border mergers and acquisitions, outsourcing and offshoring choices the management, coordination, and governance of worldwide price chains, in addition because the development of MNEs’ structure capabilities and performance.