6^th Global Business and Marketing Studies Summit

The post-pandemic world continues to be characterized by heightened geo-political tensions and dire economic, social and environmental challenges. it's the role of international entrepreneurs and entrepreneurial corporations to be tuned in to, discover, and pursue opportunities during this context, opportunities that arise as a results of cross-border variations in resource and institutional endowments, capabilities, and technologies. This track seeks contributions that examine internationalization methods primarily as Associate in Nursing entrepreneurial process of discovering, assessing and exploiting international business opportunities from varied theoretical lenses, employing a style of method approaches and datasets.