5^th Global Business and Marketing Studies Summit

The growing pace of financialisation of the past four decades has diode to the acceleration of commodification, stirring the talk within the domain on the aim and mission of finance for the society and economy. The unshackled financialisation and commodification of the worldwide economy has been at the origin of monetary crises and therefore the degradation of the socio-ecological scheme. Building on the conference theme ‘Transforming Business for Good’, the track invitations abstract and empirical contributions that highlight the transformative power of ‘Finance for Good’ and its development and use as a vehicle to reinforce social impact and transformation.