6^th Global Business and Marketing Studies Summit

Social Media and Influencer Marketing

Social media has transformed the way businesses communicate with their audiences. This track explores how organizations use social platforms, influencer partnerships, and content marketing to build brand awareness and drive customer engagement. Businesses can leverage data-driven insights and creative content strategies to connect with consumers in meaningful ways. This session discusses emerging trends, platform algorithms, and best practices for successful social media campaigns, helping brands stay relevant in a highly competitive digital landscape.