Artificial Intelligence in Marketing
Artificial intelligence is revolutionizing marketing by enabling automation, personalization, and predictive decision-making. This track explores how AI technologies such as chatbots, recommendation engines, and predictive analytics are transforming customer interactions and campaign management. Businesses are leveraging AI to analyze vast amounts of data, identify patterns, and deliver highly targeted marketing strategies. This session also discusses ethical considerations, transparency, and the future implications of AI adoption in marketing practices.