E-Commerce and Digital Business Models
E-commerce has transformed the way businesses operate and consumers shop. This track examines the evolution of online marketplaces, digital payment systems, and Omni channel retail strategies. Companies are increasingly adopting digital business models to reach global audiences and enhance customer convenience. The session highlights emerging trends such as mobile commerce, subscription-based models, and personalized shopping experiences. It also explores challenges such as cyber security, logistics, and customer trust in the digital economy.